Design & Motion Studio
The SIX
Travel Light / G-RO
The SIX reimagined the traditional carry-on as an innovative travel companion. My role extended across the complete product launch, connecting campaign films, packaging, product instructions, technical illustrations, patent drawings, printed materials and digital marketing assets. The objective was to create one coherent visual and narrative system that explained the product’s features clearly, established its identity and supported the complete Kickstarter campaign.
Client: Travel Light – G-RO
Year: 2018
Role: Creative direction, motion design, product design
Reimagining the carry-on
The SIX reimagined the traditional carry-on as an innovative travel companion. The project required one coherent story across campaign films, packaging, product instructions, technical illustrations, patent drawings, printed materials and digital marketing assets.
Introducing the product through motion
The campaign video established the product’s character and demonstrated how its features improve the travel experience. Motion, editing and product storytelling were designed to make the innovation immediately understandable.
One product line, one connected launch
Digital marketing, printed materials and campaign assets were developed as one connected system, giving the product a consistent identity across the complete Kickstarter launch.
From product idea to complete communication system
The SIX demonstrates my ability to connect product thinking, visual storytelling and production across motion, digital and physical design.
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The Six
Client:
Travel Light - G-RO
Year:
2018
Role:
Creative Direction, Motion Design, Product Design
Deliverables:
Campaign Videos, Packaging, Product Instructions, Technical Illustrations, Patent Drawings, Marketing Assets
The SIX reimagined the traditional carry-on as an innovative travel companion, requiring a visual identity as distinctive as the product itself. The project extended far beyond its Kickstarter launch, encompassing campaign videos, packaging, product instructions, technical illustrations, patent drawings, printed materials and digital marketing assets. Every element was designed to create a seamless and consistent experience across every customer touchpoint.
